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Motorcycles have always had a special allure, combining adrenaline-pumping speed with a sense of freedom and adventure. In this blog, we’ll share our list of the leading motorcycle brands and types, as well as top sellers over time. Hop on, rev up your engines, and keep reading to learn more about today’s top makes and models.
What are the top-selling motorcycle brands??
Most popular motorcycle brands
There are hundreds of brands and models out there, each with unique features, functions, and styles.
Harley Davidson is an iconic American motorcycle brand known for its rich heritage and distinctive cruiser-style bikes. With a focus on powerful engines, bold designs, and a loyal community of riders, Harley-Davidson motorcycles evoke a sense of freedom and rebellion, making them synonymous with motorcycle culture in the U.S.
Harley culture runs so deep that it even inspired its own four-day festival and rally: the Harley Davidson Homecoming.
Popular Harley-Davidson bikes include the best-selling Sportser, the vintage-inspired Softail, and the luxurious Street Glide.
Honda is a globally recognized motorcycle brand renowned for its reliability, innovation, and diverse range of bikes. From sport bikes to scooters, Honda offers a wide variety of models designed to cater to different riding preferences and needs.
Some of the most iconic Honda motorcycles are the versatile and stylish CB750 Hornet, the rugged and adventurous Africa Twin, and the high performance Fireblade.
Ducati is an Italian motorcycle manufacturer celebrated for its high-performance bikes, blending exquisite Italian design with cutting-edge technology. With a racing history and a focus on sport bikes, Ducati motorcycles are known for their thrilling speed and precision handling.
The Ducati Panigale V4 is famous among superbike enthusiasts for its powerful performance. Meanwhile, the Ducati Scrambler and Monster models are popular for their accessibility and style.
Kawasaki is a Japanese motorcycle brand that excels in producing motorcycles across various categories, including sport bikes, cruisers, and off-road motorcycles. Known for their powerful engines, aggressive styling, and superb handling, Kawasaki bikes offer a fun riding experience.
The Kawasaki Ninja series includes everything from top-selling superbikes like the Ninja ZX-10R and entry-level motorcycles like the Ninja 500.
BMW is a German brand known for its premium motorcycles that combine luxury, performance, and innovation. With a focus on precision engineering and advanced features, BMW bikes offer a refined riding experience.
The BMW G 310 R and G 310 GS are popular adventure bikes that appeal to new riders, while the S 1000 RR and R 1250 GS are favorites among superbike fans and off-road riders.
Indian is an American motorcycle brand with a storied history that dates back over a century. Known for their timeless designs, powerful engines, and craftsmanship, Indian bikes evoke a sense of nostalgia and elegance.
Indian is known for its classic Chief model, known for its timeless design and history. Other popular models include the comfortable, well-balanced Scout and the powerful Chieftain.
Yamaha is a global motorcycle brand with a wide range of models catering to different riding styles and preferences. From sport bikes to touring motorcycles, Yamaha offers a diverse lineup known for performance, reliability, and innovation.
Yamaha’s “Master of Torque” MT-09 is one of the brand’s most popular bikes, thanks to its sharp handling and powerful acceleration. The YZF-R1 is Yamaha’s leading sportbike, featuring iconic R-Series styling and Digital Superbike technology.
You can find these motorcycle brands and many more at motorcycle rallies all over the country. Partake in scenic rides, see rare collector motorcycles, and connect with bikers from all over the country. Discover the most exciting rallies near you: The Biggest Motorcycle Rallies to Attend in 2025.
Most popular types of motorcycles
Depending on a rider’s preferences, there are many motorcycle varieties to choose from. Whether you want to ride long distances in comfort, speed around a track, or simply get from A to B on two wheels, these are the most popular types of motorcycles on the market.
Cruisers: With a lower seat and a more reclined riding position, cruisers are comfortable, stylish, and easily customizable. It’s no surprise they are the top choice among riders in the U.S.
Standard: Sometimes called a “naked” bike, these are the most versatile motorcycles and are popular for commuting. Standard bikes have an upright riding position.
Sport bikes: These performance motorcycles are designed for speed, as well as easy accelerating, braking, and turning. Sport bikes have a forward-leaning riding position.
Off-road: Also known as dirt bikes, these lighter and more flexible motorcycles are designed to be driven on unpaved surfaces.
Whether you have a cruiser, off-road bike, or something in between—the joy of having a motorcycle comes from the thrill of the ride. Find inspiration for your next adventure: The 10 Top Motorcycle Rides in North America.
What are the best-selling motorcycles?
Top 5 best-selling bikes in 2024
These models topped the list of best sellers last year:
- Kawasaki Z650
Comfortable, affordable, and easy to ride, this retro-sport motorcycle has remained a top seller. Its retro looks and efficient, modern performance makes it a stylish and practical bike for everyday riding. - Honda Rebel 1100
This cruiser is built for comfort, but doesn’t sacrifice looks or performance. The Rebel 1100 is lightweight and roomy for easy cruising, complete with excellent handling and state-of-the-art technology. - Harley-Davidson Sportster S
Vintage-inspired looks with cutting-edge electronics and powerful torque make the Sportster S a crowd pleaser. This popular Harley-Davidson model appeals to riders looking for a combination of style, comfort, and performance. - Yamaha MT 07
The Yamaha MT 07 strikes an impressive balance with its modern, minimalist styling, powerful torque, and accessible pricepoint. It has become a favorite among new and experienced riders alike. - Suzuki VStorm 650
The V-Storm 650 attracts riders of all kinds–this reliable, versatile, and affordable bike is able to perform as an easy daily rider, or a long-distance adventurer.
Looking to buy your first bike, or add another to your collection? Thousands of used motorcycles are available in great condition. Get started with these tips for buying a used motorcycle.
Best-selling bikes of all time
Many motorcycles have stood the test of time. Here are a few of our favorites:
Honda Super Cub: The Super Cub holds the title of the best-selling motorcycle of all time, with over 100 million units sold since its release in 1958.
Kawasaki Ninja: The Ninja series is a top-selling line of sport bikes, captivating riders with track-inspired technology and stylish design..
Yamaha VMAX: The VMAX is a legendary power cruiser that has carved its place in motorcycle history with its muscular appearance and thrilling V4 engine.
Harley-Davidson Fat Boy: The iconic Fat Boy motorcycle is known for its bold presence. Its timeless design and chrome accessories have earned the bike a cult following.
BMW R nineT: The R nineT is a captivating motorcycle that blends retro aesthetics with modern engineering.
Best-selling collector editions
For some motorcycle enthusiasts, one bike just isn’t enough. And while some may prefer newer models, others opt for the classics. These models are among the most popular collector edition motorcycles in the U.S.
- 1968-1973 Honda SL 350
- 1972-1975 Kawasaki Z1
- 1969-1969 BMW R60/2 and R69S
- 1946-1953 Indian Chief
- 1936-1947 Harley-Davidson EL/FL Knucklehead
Want to start a collection of your own? Check out these celebrity motorcycle collectors for inspiration.
Ship your motorcycle
Riders looking to add to their collections may find their next bike from a seller across the country. To save yourself the time driving it yourself, use a motorcycle shipping service instead.
Montway Auto Transport is an industry-leading vehicle shipping broker that works with thousands of motorcycle owners every year. Trust our expertise to get your prized bike to its destination safely and efficiently. Learn about our motorcycle shipping services or talk with an advisor at 888-989-8526.
