Christine Matson

Executive Vice President of Marketing

With nearly 20 years of experience implementing data-driven e-commerce and marketing strategies, Christine brings an exceptional track record of delivering outstanding results.

Christine’s expertise spans omnichannel marketing, new business development, user experience, and digital marketing. Her remarkable career includes managing Orchard Brands, a leading direct-to-consumer fashion retailer, as the Vice President of E-commerce at Bluestem Brands. She also served as the Vice President of E-commerce for Leslie’s Poolmart, Inc., where she led the omnichannel e-commerce organization and managed a portfolio of brands.

Christine holds a BS in Advertising from the University of Illinois Urbana-Champaign and served as the Vice President of Alpha Delta Pi.

At Montway, Christine will strengthen our customer acquisition efforts, drive higher conversion rates, and deepen customer loyalty. With her analytical mindset, creative vision, and commitment to innovation, Christine will lead our marketing initiatives to new heights.