Your Guide to Sturgis Bike Week 2024

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Sturgis welcomes riders, fans and adventurers to the most exhilarating event of the year. Whether you’re a seasoned veteran or a first-time attendee, this guide is your roadmap to making the most of this iconic gathering of motorcycle enthusiasts. Rev up your engines and get ready with our comprehensive guide to Sturgis Bike Week 2024.

Dates and location

The 84th Sturgis Motorcycle Rally will be held from August 2nd to August 11th, 2024. The Sturgis Rally Pre-Party starts on August 1 at the Buffalo Chip. Bike Week takes place in the historic town of Sturgis, South Dakota, nestled in the picturesque Black Hills. With its stunning scenery and legendary riding routes, Sturgis provides the perfect backdrop for a week-long celebration of motorcycle culture.

Event cost 

The rally is free to attend. Keep in mind that you’ll need to pay for lodging, food, drinks and passes for certain concerts and events. Register for the rally to get your free ride pin, souvenirs and welcome packet. 

Activities and attractions

Rides through the Black Hills 

One of the main highlights of Sturgis Bike Week is exploring the scenic beauty of the Black Hills on two wheels. From winding roads to breathtaking vistas, there’s no shortage of awe-inspiring routes to wander. Be sure to check out iconic rides like Needles Highway, Iron Mountain Road and Spearfish Canyon for an unforgettable experience.

Main Street madness

Cruise down Main Street in Sturgis and immerse yourself in the electric atmosphere of Bike Week. Enjoy live music, vendor booths showcasing the latest motorcycle trends, gear and accessories and an array of food and drink options. It’s the perfect place to mingle with fellow riders and soak up the vibe of the event.

Concerts and entertainment

Get ready to rock out with live music performances from top artists such as Bad Wolves, Travis Tritt, Jelly Roll and Kid Rock. From classic rock to country to blues, there’s something for every musical taste. 

Sturgis Motorcycle Museum & Hall of Fame

Take a step back in time and explore the rich history of motorcycling at the Sturgis Motorcycle Museum & Hall of Fame. Discover rare bikes, iconic memorabilia and inspiring stories of legendary riders who have left their mark on the world of motorcycles.

Rally races and competitions

Thrill-seekers won’t want to miss the adrenaline-pumping rally races and competitions held throughout the week. From flat track racing to hill climbs to stunt shows, there’s plenty of action-packed entertainment to keep you on the edge of your seat.

Tips for a successful bike week

  • Plan ahead: With thousands of riders flocking to Sturgis for Bike Week, it’s essential to plan your trip well in advance. Book accommodations, purchase event tickets and map out your itinerary to make the most of your time at the rally.
  • Stay safe: Safety should always be a top priority when riding. Make sure your bike is in good condition, wear protective gear and obey traffic laws at all times. Additionally, be mindful of your surroundings and practice defensive riding techniques, especially in crowded areas.
  • Hydrate: August in South Dakota can bring hot temperatures, so be sure to stay hydrated throughout the day. Pack plenty of water and take regular breaks to rest and recharge.
  • Respect the community: Remember that Sturgis is not just a rally, but also a community of residents who graciously host thousands of visitors each year. Show respect for local laws, property and customs, and leave no trace as you explore the area.
Wooden blocks spelling "FAQ"

Frequently asked questions about Sturgis Bike Week 2024

How many people attend Sturgis Bike Week?

Sturgis Bike Week typically attracts hundreds of thousands of motorcycle enthusiasts from around the world. Attendance numbers can vary each year, but the event typically attracts over 500,000 attendees throughout the week.

Is Sturgis Bike Week kid-friendly?

While Sturgis Bike Week is primarily geared towards adult motorcycle enthusiasts, there are activities and events that families with children can enjoy. However, parents need to be mindful of the event’s atmosphere, which can include loud motorcycles, crowded streets and adult-oriented entertainment. Families may want to seek out specific family-friendly events or areas within the rally grounds.

Where do people stay during Sturgis Bike Week?

Sturgis and the surrounding areas offer a variety of accommodations to suit every preference and budget. Options range from campgrounds and RV parks to hotels, motels, cabins and vacation rentals. Many regular attendees stay at the Sturgis Buffalo Chip to enjoy an authentic rally experience complete, with top-notch entertainment. Also, consider lodging options in nearby towns such as Deadwood and Rapid City. 

If you’re new to camping, check out our ultimate motorcycle camping guide for practical tips. 

Can you buy motorcycles at the event?

Yes, Sturgis Bike Week features numerous vendors and exhibitors offering a wide selection of motorcycles, parts, accessories and apparel. Many motorcycle manufacturers and dealerships showcase their latest models and offer demo rides for attendees to test out bikes firsthand. If you’re buying a used motorcycle, make sure to follow these helpful tips to get the best bike for your money. 

If you do buy a motorcycle and can’t ride it home, consider professional motorcycle transport services. A reputable company like Montway can ensure your prized possession arrives safely at your home or preferred destination. Learn more about how motorcycle shipping works and average costs. 

Whether you’re drawn to the thrill of the open road, the camaraderie of fellow riders, or the rich history of motorcycling, Sturgis Bike Week 2024 offers something for everyone. 

Check the official Sturgis Motorcycle Rally website regularly to keep up to date on any event changes. And if you’re looking for more two-wheeled excitement throughout the year, explore the most popular motorcycle rallies in 2024.

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